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Customer to Human

Balaraman, Murali
Customer to Human
Customer to Human stems from Murali Balraman's extensive experience in customer experience and customer centricity. Murali took a pledge to give back his life's lessons many years ago and this book marks a step in that direction. It is filled with stories and experiences, to evoke the reader's interest and ideas that impact an organization or business. Every business has a customer, big or small, and that customer is the business's most import...

CHF 33.50

Customer to Human

Balaraman, Murali
Customer to Human
Modern business has changed forever, becoming more customer-centric, and we need clear road-maps to navigate this world. Customer experience-or CX-is every interaction a customer has with your business. It's neither the product nor the service-it's a combination of both. Murali Balaraman has over twenty-five years of experience in multiple roles, as a banker, as part of the IT industryand as a management consultant and adviser, interacting wit...

CHF 28.50